Business cards are indispensable in the world of business because they make it so easy for people to get in touch you. However, you should also keep in mind that business cards aren’t just like rectangles of paper that hold your contact details; they can affect how people see you and the business that you represent.
When it comes to business, it is all about branding and doing everything you can to establish a brand. This means that even your business cards have to be designed and printed in such a way that will help establish your brand. That said, when it comes to having cards printed, it helps to have an idea of different business card techniques for printing so you have a better idea of what your business cards will look like.
Business Card Techniques for Printing
Below is a short list of the different techniques used to print business cards. Each technique brings something unique to the table and you might just find one that you like.
- Varnish or Spot UV Printing – This is one of the most popular techniques used in creating business cards these days for the reason that people like having a bit of gloss to their cards. This way, they look a bit more special and not like just any ordinary paper. Varnish is a matte coating applied to the card and a shiny topcoat is added as well; this enhances the look of the business card and also makes it that much more durable. Spot UV is a technique were only select parts of the card are enhanced with a bit of shine and gloss.
- Embossing/Debossing – This is a type of technique where heat is used to create impressions or depressions on business cards. With this method, there is no need to use ink or foil to come up with the print. These are the business cards you see where the print has an almost 3D effect and can look very elegant. It is just wise to remember that the logos that are to be given the embossing or debossing treatments have to be designed in a way that they are clear and easy to read.
- Foil Printing – This is a business card printing technique that delivers a very elegant and classy look to business cards. The process here starts with a piece of colored foil which is pressed into the business card with the use of heated die. Foil printing is most often used in logos and typography for a really impressive finished product.
- Die/Laser Cut – This process includes cutting business cards into custom shapes that are not the customary rectangle people are used to. With laser cutting, a laser is used to cut out the most elaborate shapes and designs into business cards resulting in ultra-fancy cards that are hard to forget.
- Matte/Shiny – This type of printing method gives off different finishes, such as a matte or shiny coat that protects the cards from liquids and just generally makes them sturdier.
If you are planning on getting business cards printed, which of the techniques mentioned above would you go for? Share your thoughts below.