The primary goal in banner printing is to catch attention. To get your message to your target audience effectively, they must first become interested in looking at your banner. However, since people are getting busier these days, and there is always some other form of distraction to compete with, getting your banners noticed is becoming more and more difficult.
If you are a first timer in banner printing, it’s important to get a thorough understanding of the way your target market thinks before jumping at a concept. Once a concept has been decided, there are a lot other factors to consider before working on your design.
Here are some techniques you can use to make your print banners more eye-catching:
Get the size right.
To get started, you should make sure that you get the size right. Bigger isn’t always better. It’s tempting to make your banner as big as your budget can afford, but you should make sure that it has enough interesting content as well. On the other hand, if you decide to go too small to save on costs, it may be too hard to read at a distance. The ideal size should be readable from a hundred feet away. If you’re targeting people in cars, you might have to go bigger.
Choose the perfect font style and size.
It’s challenging to decide on a single font style, since there are so many good ones to choose from. However, don’t get tempted to cram all the font styles you can use on a single banner as it can be confusing and difficult to read. Consider the image of your business and the kind of service you are offering when choosing a font style. The size of the entire banner as well as the elements it contains should be considered when choosing a font size.
Use colors effectively.
Bright and contrasting colors usually do the job best in banner printing, but you still need to think about your branding. The most effective colors to use are red and yellow since they can be spotted easily from far away. Also, make sure that your colors are contrasting, so the readability won’t be sacrificed for style. Passersby rushing to get to work aren’t likely waste a couple of minutes figuring out what your banner is trying to say.
Add graphics when needed.
Images, logos, and clipart help a lot in catching attention, especially if you can’t go for bright colors. If your business is known for soft pastel colors that won’t draw people in on its own, throw in a bunch of graphics that won’t take away the spotlight from the main message of your banner.
Come up with an irresistible offer.
Your banner printing efforts are useless if you don’t have an offer that is equally interesting. You can make the most out of your sign if you match it with a limited-time promotion, such as a discount or a freebie.
Place your sign properly.
Location is very important when placing your ads. Decide whether you are going for pedestrians or for drivers. Most people tend to look down while walking, so you might want to place your ads lower if your targeting passersby. On the other hand if you want your banners to be noticeable from far away, especially by people stuck in traffic, placing it higher will be more effective. Think about where people naturally glance, so your banner can catch more attention effortlessly.
Have you tried banner printing before? How did you make it more noticeable?