Rogue Star is the brain child of Edmontonian Gord Gabel. Always artistic at heart, Gord got his start in the creative world of apparel in 2008 when he was given the chance to dive right into the heart of the Canadian fashion industry as Vice President of Dussault Apparel – a Vancouver based design house. This experience offered a unique opportunity, giving Gord the chance to realize his passion for fashion. Through Dussault, Gord collaborated on many designs, offering his expertise to create one-of-kind pieces for this unique design house.

This door into the fashion world ultimately led Gord to pursue his dream of developing his own collection – “Decadence”. This debut, rock-and-roll-inspired collection proved to be a huge success and Gord was able to see his work on the cat walk at Vancouver fashion week, creating pieces for many prominent individuals like Slash from Guns & Roses and the band Steel Panther.

So what led designer Gord Gabel back to his home city of Edmonton? A strong business savvy streak has always led Gord to see potential and pursue opportunity when he sees it. It was apparent to Gord that there were obvious obstacles in the custom t-shirt industry within Edmonton for Promotional Products. Dated technology put limitations on design, and required that orders be placed in bulk for the venture to be cost effective. Ultimately, there was no room for small runs and even less room for imaginations to run wild.

“I saw a gap in the marketplace and knew I had the ability to service a large demographic.” says Gord. “Because of the leading edge technology Rogue Star employs I don’t need to charge any “set-up fees” unlike my competition, so I open the doors to small and medium enterprise who don’t need to order 1000 shirts at a time. Need 10 shirts, great – I can do that. Need 500, we can do that too.

The bottom line is when you make a shirt for your business you want people to wear it and not just get stuffed in a drawer and forgotten about. Rogue Star can help make your shirt the best it can be, and people will want to wear it.”

The Rogue’s Rap Sheet

  • Through Dussault, Gord spent a spell on CityTV reality series aptly named “Dussault Ink” which currently airs on the Biography Channel.
  • Gord Gabel was interviewed about his debut collection “Decadence” by The Province Vancouver for the Celebrity Hunted Fashion Trends section
  • Gord sold a pending Guinness Book World Record for “most expensive pair of denim” which are priced at $250,000.00 and are being used to raise funds for the Fort McMurray Food Bank
  • Gord spent time designing custom stage clothes and jewelry for well known musicians such as members of Steel Panther

What they're saying about us

Our Technology

Rogue Star utilizes eight technologies to deliver the highest quality garments. We are proud to support an ongoing commitment to the environment by offering 100% certified organic cotton products. Dyes are biodegradable and eco-friendly, promoting environmental sustainability.